My latest novel, Relic Worlds: Lancaster James and theSearch for the Promised World, is now available for the Kindle on Amazon. I had been releasing the series on Drivethru
Fiction, and had even done this book as a serial there, releasing each chapter
as I finished it. As such, I was going
to have the novel come out on Drivethru and all the other e-readers upon
release.
However, I looked over the results of my last two books,
Pro Bono and The Great Heist. I released
the former through the free on Kindle program, and even though I gave thousands
of copies away for free, I sold thousands more after the promotion. That book still sells better than any of my
others. Meanwhile, I put The Great Heist
through Amazon’s other promotion program, Kindle Countdown Deal, where it is sold for a
lower price for a limited time. I had
almost no luck with that, selling only a few copies during the promotion
period, and it’s never taken off, despite the fact that the subject matter is
even more appealing to the general public than Pro Bono.
Of course, none of the other major e-reader platforms
have a good promotion program other than Drivethru, which, unfortunately, is
not a site highly trafficked enough to get a huge amount of sales. So as a result, I’m going exclusively with
Amazon to give away those copies for free so hopefully those people will spread
the word.
I am doing this promotion in two stages:
First promotion: I’m
making it free for two days over a weekend to give it away to all the fans of
Relic Worlds and people who have been following me on blogs, Facebook, Twitter,
etc. It’s a bonus to them, and hopefully
those people will begin spreading the word in time for the second promotion.
Second promotion:
About a month later, I’m making it free for three days. I will be promoting this one far more widely. Those areas include: Book Bub, Pixel of Ink, Facebook sci fi
sites, Google + sci fi sites, Kindle Daily, etc. This is the one I’ll really be pushing, and
trying to get people to purchase.
The intent is to generate interest while there’s still
time left in the exclusive Kindle deal.
The reason this is helpful is because it maximizes the book’s exposure
in one area, making it more likely to get on their top books list. If people have multiple readers, they
purchase it on Amazon, and that pushes me up the Amazon list higher. If it was on multiple readers, the book would
go more evenly up multiple lists, thus making it so the book never reaches
bestseller status on any one site.
Since the other e-reader sites do not have promotions
that support independent artists like Amazon does, I chose Amazon Kindle. Simple as that. They all bemoan Amazon for having unfair
business practices, but they do that while not improving their own services for
independent authors like myself; so I don’t feel too sorry for them.
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