The Hollywood Reporter and Titanic

I worked at The Hollywood Reporter as a temp for a couple years.  While there, I listed films that were being made, as well as box office results on Mondays.  The most interesting of these was when Titanic came out.

First, as it was coming close to release, everyone was certain it was going to be a failure.  I mean everyone, including people who would deny it today.

One might think that this was proven wrong on opening weekend, but it wasn't.  Titanic was not a huge success when it released.  In fact, its initial numbers were... adequate, but certainly nothing amazing.  All those reporters and editors who had predicted its failure chuckled and went on wondering what would be the next big film to come out to fail or succeed.

The next weekend, Titanic did just sort of okay, and they dismissed it.  It was slowly sinking, just like the ship.

The problem is, it stayed put more like a buoy.  The following weekend it did okay.  Then the next weekend it did okay.  Then the next, and the next.  It stayed at about 20 million each weekend.  That's not great results for an opening, but for a fifth week, sixth, seventh... unheard of.  It just kept making a basic, steady amount of money, never dropping.  And from remaining like this for such a long time, it wound up being the largest money maker of all time.

It should serve as a lesson to those who only look at opening weekend box office, but does it?  Most assuredly not.