Wednesday, October 10, 2018

The Hypocrisy of the Academy Award Popular Film Category


This year the Academy Awards tried to add the popular film category; an attempt to appease viewers that ultimately got mocked and failed.  This category is widely seen to have been added because of two things: the popularity of Black Panther, a bandwagon upon which the Academy wanted to jump without actually considering it for best picture, and lower ratings of the show in general.

I'm actually not going to talk about whether or not Black Panther deserves to win, or even a nomination.  It was a very good movie, and it also had some glaring flaws.  Most of all, though, the whole subject of its merit brings out the absurdity of what a "best picture" is.  Can we really declare a single movie to be the best when there are so many genres and styles?  Isn't it like comparing apples and oranges to a degree?

But what I find particularly ludicrous is the hypocrisy that created this apparent need for a popular category.  The idea that something popular needs a separate category from best implies that if something makes a lot of money, it is inherently inferior to something that doesn't make a lot of money.  While certainly the motivation for wealth can be separate from the motivation for art, the idea that something that is popular can't be great is the very wrongful thinking that caused Hitchcock to never win a regular award, and why one eluded Spielberg for so long.

But what of you, Academy Awards?  Isn't the major reason why you're doing this so you keep your audience?  We all hear you every time you complain that the audience numbers are shrinking.  If the Academy Awards really believed that art and commerce are so separate, why are they so concerned with their own ratings?  It seems to me that if you're going to frown upon popular films that make money and smugly hold films that don't on a pedestal, then you shouldn't be so concerned about your own wealth.

But if ratings are so important, maybe stop looking down on those producers who are literally doing the exact same thing as you.

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