I have definitely not mastered the art of promotions, and I struggle to get people to look at my work. I love the world we’re in where anyone can release their work to the world, but I would still love to have that advertising staff promoting my books.
Since I am self-publishing, I have to get the word out myself, and I’ve learned a few tricks to at least letting people know my work exists.
First, of course I need to post about it on the three main platforms: Twitter, Facebook, and Instagram. I need to remember to put hashtags under everything so people who are surfing those subjects can find them. However, I haven’t had much luck with those. I don’t know if I’m doing anything wrong, but for the most part, people don’t find me with hashtags.
Where they seem to find me the most is when I share the posts on Facebook. First, I make sure to start a page for my projects. I post updates on those projects fairly regularly; but most importantly, I make posts that are intended to be shared. I’ve joined a bunch of groups that have people who would be interested in them, and I share these specific posts on them.
Important note, however, when I share these onto groups. I can’t just share them and run. I have to say something about them that’s relevant to each group. So as I’m sharing it, I’ll make a little statement that speaks to the people who are there. For instance, if I’m sharing Relic Worlds with an Indiana Jones group, I’ll say that this is a series that was inspired by Indiana Jones, and the most recent book is coming out, so I thought you all might like it.
I wish there was some way to do that on Twitter and Instagram; but at least with the latter, I can share it straight from Facebook.
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