Sunday, November 27, 2016

Still Promoting at Conventions I Can't Make

The main reason I went to the Alamo City Comic Convention was because someone I met told me that you can make more money at conventions in Texas than anywhere else.  "Texans will buy anything," he said.  I needed that sort of a break, so I looked into getting a booth at the Alamo City Comic Con.  I chose that one because it's near Austin where my uncle lives, and I've been wanting to show Austin to my girlfriend Jamie for a while now.

When I saw the price of the booths, I was taken aback.  $600.  I looked for a small press area, and there was none.  I looked around at other conventions and it was the same story.  It seems Wondercon is unique in having a small press section for independent artists.  It's really a pity because I can't see us independent authors making back $600 plus all the other expenses.

I tried to get a list of vendors who would be at the event, but the website was never updated with their names.  (It said 'vendor list coming soon' all the way up to two weeks before the event, at which point I stopped looking.)  By this time I already had a plane ticket to Austin and Rotary club talks scheduled for another one of my books, so I just went and got a badge to the convention.

I met several vendors, all of whom said they maybe just barely make their money back, and that it's really about exposure.  I suggested the idea of renting table space from them next year, and a couple of them seemed to like the idea.  One of them called it "sublet renting."  I'm going to try it at that convention.  I'm also going to see about hiring a model to cosplay at the front and hand out flyers, and also offer a giveaway to attendees if they write down their email addresses.  This might be a good way to proxy myself into these conventions that are too expensive for me to go to.

Before I left the convention, I set out a bunch of flyers in the common area.  This only worked slightly as I got five new views the day I put them out, all of them around 7 pm, soon after the convention ended.  So the tiny spike was probably from that, but it wasn't enough to justify going out of my way for it.  I'm really coming to believe that the best solution is anything that involves building the mailing list where I can be certain to personally send people things rather than counting on them to check out my projects.

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