Effective Strategies on Giving Book Talks

One effective way I've found for spreading the word of my books around and selling them is to give talks at various  events and clubs.  When I first started doing this I tried having events just for my books, such as a signing at a bookstore, or at a library.  I got spoiled because it went well the first time I did it.  This was, however, a fluke.  I happened to have written about a subject that occurred in the town where I was speaking, so I had a huge turnout.  But after that, you could hear crickets chirping as I sat and waited in a bookstore for someone to give a crap.

What turned out to work much better was to find groups that were already meeting on a regular basis and who were looking for guests to speak.  Rotaries are a perfect example of this, because they meet every week, and most of them need a new guest speaker every single time.  That's a lot of slots to fill, so authors are helping them out by offering to speak, as long as it's on a topic their members are interested in hearing.

The first few times I did this, I was very nervous.  However, it became easy for me once I understood what I really needed to do; just tell the story.

You typically have only 20 minutes.  That's enough time to just tell everyone the basics of your book.  This may seem like you're giving it away and they won't want to buy it afterwards, but the trick is to not tell them any major spoilers, and to give them broad strokes.  In the case of Two Gun Hart, I'm telling the story of a man's entire life.  By giving the broad strokes of what happened, I'm basically providing a trailer for each part of his life.  By the time I'm done, the listeners feel that they've been told an entertaining story, and they get the book to fill in all the details.

This style works particularly well with nonfiction.  With fiction, it's a bit more difficult.  First of all, Rotaries are less interested in fiction.  Most of the members are interested in hearing true stories.  However, they're also interested in hearing about true facts.  If you find some that are related to your book, you can give a talk on that.  For instance, when I give talks regarding my novel The American Game, I talk about the true history of baseball, and how it coincided with the Civil War.  I then end by explaining how I integrated this history into my book.

All these methods have gone over well with attendees, and have often gotten a good number of my books sold, and the word spread about them.

Using a Mailing List

As time has gone by I’ve been hearing more and more how important a mailing list is.  I disregarded its importance as I felt that emailing people was more of a nuisance to both me and the people I’d be emailing, and I didn’t see how it would be effective.  I figured that if someone was interested enough to give me their email address, they were already looking at my work, and they didn’t need me to bother them with reminders about it.

            However, I heard about mailing lists being important enough that I finally looked into it, and I began to see the value.  First, it’s really only helpful if you are regularly coming out with material.  So if you have a mailing list for you as a writer, then you need to regularly be coming out with books or other written materials.  If the mailing list is about a series, then you need to be regularly coming out with written materials for that series.

            The problem with the former is that your list will likely be made up of people who became interested in your writing because of one specific book.  So you’re going to need to stay within that genre in order to keep their interest.  If your newsletters become about a subject they’re not interested in, they’ll unsubscribe, even if you’re just taking a short break from that type of writing.

            So it’s best to focus on a particular series and collect names and addresses of people who want to follow along.  For me, that’s been Relic Worlds because not only is it a series, but it’s a series with a lot of ancillary elements.  There are short stories, games, a comic book, etc.  There’s something to talk about every month, and more material to release, so the newsletters have material and aren’t just empty ramblings of me saying, “something more is coming sometime, I promise!”

            I’ve found that there are two methods to build the mailing list that work the best, conventions and giveaways.  At conventions, you’re trying to get people to look at your books, but they’re not sure whether they’re ready to commit to buying or even reading them yet.  So a mailing list is a good way to get a taste without a commitment.  It’s also a way to remind them that you exist, as opposed to a flyer which will likely get thrown away once they’re home, no matter how interested they are in your product.

            Giveaways are the way to do it from home.  You need to get a prize people will want, and it’s a great idea to get something that matches what you’re selling.  In my case, I gave away a Kindle Fire and I included one of the Relic Worlds books.  That way they not only get a prize they want, they also have a means for which to read my books, and a starter.  But the real prize for me was all the email addresses that people had to give in order to enter the raffle.

            Now, I don’t want lists of people who won’t be interested in my series.  That wastes everyone’s time.  Even once I have their email addresses, when I send them a newsletter, they’ll just unsubscribe because they’re not interested.  Or, worse yet, they won’t unsubscribe and I’ll continue to send them information that’s useless to both them and me.  So I promote it on sites where I think my readership will go, and I make sure keywords are always included that have scifi, adventure, books, etc.

            I use Shortstack as my sweepstakes provider.  They help collect all the email addresses, and provide a means by which to make a good looking sweepstakes page.  I might switch this out as I wasn’t extremely impressed with their service considering the cost.  But it wasn’t bad.  They’re at: http://www.shortstack.com/

            I use Mailchimp to create and send the newsletters.  They’ve been fantastic.  They’re at: http://mailchimp.com/

Running Two Books on Sale in Tandem on KDP Select

The first two Relic Worlds books went on sale today on Kindle, and they'll be on sale through the end of the week.  I made the first one free, and the second one on sale for 99 cents.  The idea is to entice readers with the first, and since the second is just a buck, hopefully the audience will just go ahead and buy it.

I'm going to monitor its progress and report how it goes, continuing to try to figure out how this self-promotion thing goes.

Here's how I prepared this time.

Two weeks before the sale, I applied for the big guys.  That's Bookbub, Ereader News Today, and Digital Book Today.  As usual, Bookbub and Ereader turned me down, but Digital Book took it.

One week before the sale, I went tot he paid sites that seemed to do pretty well before.  This includes Book Butterfly, Free Booksy, Book Sends, and Ebooks Habit.  I also posted it for free in Awesomegang, Indie Book of the Day, Ignite Your Book, and OHFB, and for $3 at Free Ebooks Daily.  In every case I chose one of teh books to post except for one of the sites, Ebooks Habit.  They were low price enough that I posted both.  The hope is that someone will see one, then the other, and realize they can get a couple books in the series for a deal.

Throughout the week before the sale I was very active in Facebook groups that I belong to which involve sci fi books and Kindle reads.  This was to sort of prime the pump, and for people not to think I'm just going to post my book and am not interested in what they had to say.  I didn't just post on these sites, I reacted to what other people said.  I made my presence known as much as I could.

The day it started, I registered for any site that only takes submissions on the day, such as Facebook groups that do free Kindle promotions.  Most importantly, though, I posted the announcement to Relic Worlds' Facebook page and I shared that with other groups.  The first step is very important; to post in my own page first and share it.  When I post in other groups, it links back to me.  But when I share from my page, it links back to the page, which is the series I want them to get into.

So that's where we are right now.  It's 4:30 and I'm at 635 free downloads of book 1, but 0 purchases of book 2.  Strangely, there have been a couple downloads of my other books, but that might be just coincidence.  I'mhoping the actual sales pick up.  I'll let you know as it continues.

For now, here are the links to the books on sale:

Relic Worlds, Book 1:
https://www.amazon.com/Relic-Worlds-Lancaster-Search-Promised-ebook/dp/B00JSW7EBY?ie=UTF8&keywords=Relic%20Worlds&qid=1465240389&ref_=sr_1_1&sr=8-1

Relic Worlds, Book 2:
http://www.amazon.com/Relic-Worlds-Lancaster-Secret-Padrone/dp/1530464692/ref=sr_1_2?ie=UTF8&qid=1465240389&sr=8-2&keywords=Relic+Worlds

The Secret to Independent Publishing... Series! Part 2

Last week I talked about my journey through independent publishing learning what was working and what was not.  I had started with writing non-fiction and one-off novels, and found that the promoting of them was very difficult, particularly because, once I had promoted them, I was done.  There was no series which I could build over time.

What I’ve done with this blog post, in splitting it up, is illustrate part of what works.  If you can generate some interest and say the story will continue, that draws an audience in.  It also helps because it’s spread over two areas.  Some of you will undoubtedly see this post first, and go back to the last one to see where I began while many of you will have seen that first, and come here.  This is called casting a wider net.  If I had another one come out next week, some people would undoubtedly see that and trace it back to see where it all began.  And when people make sure to read all the way through, that counts as three views to my blog per person rather than just one.

In short, having a series builds an audience over time, something independent authors desperately need.  The more reasons you have to post about your series, the more opportunities others have to find it.  And by having multiple books come out, you can have something new to talk about regarding your series as time goes along.  It’s especially helpful when you have short stories that take place throughout as well, as you can post and talk about those for free, and they’re tiny amounts of your story that people can digest without a huge investment of time.

In my case, I’ve chosen to do my series Relic Worlds, about an anthropologist searching for ancient artifacts in the ruins of distant planets to learn what happened to alien civilizations in the galaxy.  Sort of Indiana Jones in space, if you will.  This series has a novel once a year, and a bunch of short stories in between each novel.  There are also games, choose your own adventures, and other interactive materials that come out for it all the time.

By having so many different elements, I’m able to talk about what’s happening in the series on an ongoing basis.  This is a huge departure from my other books where the only update I could give was, “book’s still out on Amazon and waiting for you to buy.”  As an ongoing tale, I can keep everyone up to date on the latest products and stories in the ongoing adventure.  And I can bring everyone along for the ride like they’re involved.

I bring them along by being a part of their discussions on Facebook, Twitter, forums, etc.  Being sci fi and adventure, those are the groups I belong to; and I enjoy the discussions.  I can get involved in what they’re saying about other sci fi and adventure stories, and I build trust and engagement with them.  So when I say, hey guys, something else has come out from Relic Worlds, I’m not just appearing out of nowhere and trying to sell them something.  Hell, I’m not even selling to them, I’m giving away most of what I’m talking about for free.

Speaking of which, it’s best to make the first book free as well.  This pulls people into the story as they’re likely to get the first book for free just to see what it is, then they’ll get curious where the characters go from there.  I made sure to end the first book by giving a sense of where everyone was going, but leaving it open-ended enough to make everyone curious.  With my one-off books, when I gave them away for free, that was it.  They had the product and didn’t need to buy anything else.

And then there’s the conventions.  While it was difficult for me to find conventions to sell my other books, with sci fi, there are plenty of conventions dedicated to just that, or to the “popular arts,” which generally includes sci fi and fantasy along with comic books.  Now, at these conventions you’ll generally spend a lot of money getting a booth and decorating it, but then you’ll hardly have any sales.  So why are they worth it?  Because that’s where you build your following.  They may not want to spend money at your booth because they’re spending it all on Batman and Star Wars paraphernalia.  But since they met you, they’ll go home and look at your stuff, and possibly buy it later.  They’re also pretty willing to join your mailing list.

This mailing list, I’ve learned, is perhaps the most important element.  By having it, I can contact them directly to remind them I exist rather than counting on people to look up my page and start following along.  Again, with a one-off book, all I can do is tell them what’s in the book and hope they buy it, or maybe tell them about new books I’m writing, which may or may not be of a genre they’re interested in.  But by having an ongoing sci fi series, they will stay connected, and follow the story that matches their interest.

So, the plan for Relic Worlds going forward is basically in two parts: online and at conventions.

Online I interact with others in their groups and on my pages, twitter, blog, etc.  I tell them what’s new in the world of Relic Worlds while interacting with them about other subjects in sci fi and adventure.  (Even throwing in a lot about real science and archaeology.)  This is all centered on the newsletter that I send out once a month to the people on the email list.

Meanwhile, I go to whatever conventions I can get to and afford, and I build my email list, as well as give out flyers to get people involved in the series.  So far it’s done well to generate some interest.  Few sales have come from it, but I’ve just started, so hopefully this will work.  I’ll post later about how it continues.

The Secret to Independent and Self Publishing... Series!

Last week I alluded to having learned quite a few things about independent publishing lately, so this week I’m going to explain a bit about what that is.

When I started doing independent publishing, I wrote nonfiction books and single, one-off novels.  While I’m proud of these works, and the non-fictions in particular have been met with rave reviews, I’ve learned that these are precisely the sorts of books that are the hardest sells for independent authors and publishers.  What works, in short, are series for niche markets.

You see, major publishers can sell one-off books more effectively because they have a larger marketing budget, and they’re well established in the industry.  They have connections and inroads into distribution channels that give them a virtual monopoly in certain venues.  This is especially prevalent in pre-sales where they are able to get reviewed by major publications that have large subscriber bases and loyal viewers, readers, and followers.  These connections would take individual publishers and authors years to build, if they can build them at all.  Additionally, traditional publishers have large teams of people dedicated only to publishing without the distraction of writing.

Independent authors are trying to get the attention of news reporters, bloggers, show hosts, etc. while continuing to write another book and often while doing a day job as well.  And when they finally break through those barriers and get some coverage, all that effort is rewarded once, and then it’s back to the drawing board for the next story.  Sometimes people who bought one of your books will remember you for the next one.  And Amazon has been great about telling people who buy one book that there’s another book by the same author.  But this all has limited success, especially when your books are not of the same subject.

However, social media gives the author complete control over their promotions.  No longer are you dependent upon news sources to see some value in your product.  You can post about your newest creations online.  The problem with this is two-fold.  First, people don’t like to be sold to while you are on social media.  So you can’t just go on and start saying you have a book to sell.  You have to become a part of the community; like and comment on things other people are posting.  After a while, you can bring up your own book, and if you did it right, you’ll get some sales.  But then that’s it.  You’ve done what you can for that book.  And now you belong to a group you only joined because you wanted to do that one thing.

In my case, I did have three non-fiction books that were all true crime related, so I was able to be a part of the true crime community and talk about each book as it came out.  But this was limited because I couldn’t post too much about each book without giving their content away.  And, to be honest, I’ve never had that big of an interest in the whole world of true crime.  I just happened to have three stories I’m fascinated by that happen to be defined as true crime.  My posts probably reflected the fact that I just wasn’t that interested in the general subject matter.

Also, the only conventions I could take these books to were general book conventions.  There are no true crime conventions, (at least I hope there aren’t,) so I was limited to what I could do online to try to generate interest in these books.

Fiction series for a niche market, however, that’s a different story; one I will get to in my upcoming post next week…

Review of What Worked for Two Gun Hart

Now more than six months after the release of Two Gun Hart, it’s time to review what worked and what did not with its release and promotion.  I point out six months because that’s typically the amount of time after a book’s release that promotions last before it is labeled a “backlisting.”

It’s hard to believe it’s been that long as it seems like it just came out.  But the time has flown by because I did so much for it; and yet it feels like there’s been so little result, or at least far less than there should have been.

The promotional plan was broken into four parts, each lasting three months, so I’ll go through each one here.

6-4 months before release:  The plan was to give people an idea of the story; sort of get them primed, if you will.  I did this by promoting the sister book, The Great Heist.  This had one chapter in it that covers Two Gun Hart, and the idea was to get people curious about it.  I also used this time to get it to reviewers so they’d be done with it by release.  This worked moderately well.  The Great Heist was difficult to sell as people didn’t know me or the book, and it would have probably done better just to give it away for free.  I did have a free giveaway for the Kindle at one time, which I think did the best good, but it would have been better to get it into more hands.  As for reviews, a lot more people promised to review it than came through.

3-0 months before release:  This was the big period where I tried to generate interest and did a pre-release.  Most importantly, I tried to get onto every radio show I could and to speak on every blog and podcast that would have me.  I also tried to get as much press coverage as possible.  I wanted everyone to buy during this time because all pre-buys would count as having released on the day of release, thus giving me the best chance of a best-seller.  I worked all day practically every day sending out press releases, emails, calling places, etc.  One press release I sent out got picked up by stations all across the country, but they all talked about the story and few even mentioned the book.  As for radio stations, especially NPR, I was mostly ignored.  Since I wasn’t a major publisher, they didn’t care.  As for fellow independent bloggers and Youtubers, there was silence.  Some even said they wouldn’t have anything to do with self-publishers, which is funny since they are self-publishers.

0-3 months after release:  My celebration of the release was to go and talk at as many places as possible.  This was mostly in Nebraska and Iowa where I had a tour with the Hart family.  Everywhere we went had a large reception, and everyone bought the book.  This was the best time of sales.  Any time I could directly talk to people, they were fascinated with the story and immediately wanted a copy.  Radio stations in Nebraska and Iowa had me on… scratch that, in Lincoln and Iowa had me on.  Omaha and most of the rest of Nebraska ignored me.  Strangely, Omaha is very much uninterested in independent endeavors; you can tell by the fact that few independent stores are anywhere in the city.  As for bookstores, only a few would take the book.  Even independent bookstores would say that since it’s an independent book, they weren’t interested, all the time not recognizing their hypocrisy.  I did manage to get it into the Barnes & Noble system and a few stores bought it, but not many.  There were a couple of the ones that have always been supportive of me, such as A Novel Idea and The Bookworm, both of whom had signings for me.  And then there were a few other stores that opened up to me since I had it printed through Ingram Spark which made them returnable.  But I only made a little bit above what it cost me to have them printed through that company.  I’m not sure that even includes the listing I paid for that went out in Ingram’s catalogue that supposedly goes to bookstores everywhere.

4-6 months after release:  I learned along the way that a lot of clubs, such as Rotaries, want authors to come speak, especially if they wrote about an interesting non-fiction subject.  The bookstores were often empty when I went to speak at them, but organized events were typically pretty full, so I gave it a try with a new visit to Nebraska.  This has worked better, with the captive audiences always enthralled, and almost everyone buying a copy of the book.  It’s a bit inefficient, however, as I have to go to each one, and after a two week trip to Nebraska, I just barely paid for my flight there and back.  I also learned to sell the book at specific markets that are interested in this sort of thing.

All in all I learned two important lessons.  First, the way to sell a non-fiction book is through personal interaction.  If you have an interesting subject, people will want to hear the story, see the pictures, then they’ll give it a chance.  It’s a good idea to have elements from the book, such as pictures, clips, and evidence of what you’re talking about, so people can see for themselves that this is true and fascinating.

And second, I learned why someone said something I read a while back.  He said that he published his fiction independently and his non-fiction through major publishers.  I didn’t understand why at the time, but now I do.  For non-fiction to sell, you need the aid of news and radio organizations to give you some legitimacy.  There aren’t as many online locations to build interest in your work.  There’s also a stigma with non-fiction in self-publishing.  People believe that if it’s traditionally published, it’s gone through a gambit of editors who are checking on its accuracy.  This is not true, as editors with big houses are looking for what is profitable, not what’s true; and the idea that they’re checking over your accuracy is a myth.  In fact, traditionally published books are less likely to be accurate because of their motivation to make money.  But most people don’t know this, so they’re only likely to buy a traditionally published non-fiction book.  To add to all of this, most history readers are themselves traditionalists, and are more afraid of technology than embracing it, so it’s very hard to reach your audience.

Fiction, on the other hand, has a lot of readers who are likely to try something new, especially in the areas of science fiction and fantasy.  As a result, I’ll be focusing my efforts on releasing and promoting Relic Worlds and my fantasy story, then doing non-fiction on the side from now on.  It’s unfortunate, but I want to make a living writing, and if readers, and especially the media, refuse to see the value in independent non-fiction, there’s nothing I can do about it.

My Varying Interests

Perhaps my biggest benefit is also my biggest drawback, my varying interests.  I've always had a wide array of likes and hobbies.  I can never settle on just one thing; it makes me restless.  This is also one of the main reasons I'm a storyteller; I always want to jump to another world.  Had I chosen a different profession I would be stuck in one world.  Speaking of telling stories, I've never understood the concept of always writing in one genre.  It feels like when one does that, they're taking away the greatest benefit of writing.  I know it's better for building a platform and making more money, but I would feel so trapped if I did that.

But I digress.  I was speaking of my interests, and I have recently narrowed them down to three basic categories:

Writing
Filmmaking
Game design

Thanks to the wonders of self-publishing, Youtube, and print on demand, I'm able to do all three.  This has, in a way, caused a problem for me.  You see, for years, I was trying to pitch projects in all three of these categories to those who could make them a reality.  I got turned down so much that I have a huge backlog of projects.  Ever since self-publishing in all three categories came out, I've been doing them myself.  And the floodgates have flown wide open, overwhelming me with the ability to make whatever I want and get it to the public.

The problem is the irritating finite of time... and the fact that I need to sleep, and do a job that brings in enough money to live.  Plus, and this is a big one, I need to promote the projects so I'm not just whistling in the dark.

And so I have had to organize these into specific projects set for specific times.

Writing includes the two books I'm putting together this year along with the short stories for Relic Worlds, plus the promotions for the past titles.  The books I'm making this year are coming out at the beginning of the year and end of the year, while the promotions will be scattered throughout.

Filmmaking has become the gaming channel I have on Youtube called Command Combat Battle Reports, as well as a show I have that supports Relic Worlds that centers around geocaching.  These are fitting in during the middle of the year.

Games would include a wide host of games I've invented, but since I'm short on time and this is the lowest priority, it's centered around finishing Command Combat: Civil War, which I started years ago, and games that support the promotion of Relic Worlds.  These are being done sort of around the center and end of the year.

The Week of Release

I worked in the film industry for about 20 years, and as such, I had the concept of the opening weekend ingrained in my head.  Nothing is more important than that opening weekend.  In fact, studios have gone so far with that logic that they now typically determine a movie's success or failure on the first weekend.  To be honest, they don't even wait for that opening weekend to end.  The trade magazines, like The Hollywood Reporter and Daily Variety reveal how well films are doing by mid-day Saturday, and everyone more or less cheers or gives up by that point.  So you really only have Friday night and Saturday morning to prove your wealth in Hollywood.

In reading up about how to get attention for your book, I had become convinced that the same mentality was true of books.  I read that the best way to get people's attention is to be on the New York Times Bestseller List.  Fair enough.  That list had been the watermark for decades to determine what books out there were being eaten up by the masses, who in turn looked at what other people were reading to determine what they would buy.  It's a cyclical process, success begets even greater success.

So of course my goal was to get on that list; and one of the best ways reportedly is to get a lot of pre-sales.  When you put a book up for pre-sale, every purchase of the book counts as being on one day.  So if you have three months of pre-sales, every purchase within those 90 days counts as being on one single day; thus shooting you up the ranks of the best seller list for that day.

Using my education from the film industry, I figured that release day should be a Friday, the day when people will want to get it so they can spend the weekend reading it.  However, about halfway through my pre-sale period, I found that the entire first week counts toward that best-seller list.  So you want the book to come out on a Monday, (because the week ends for the NYT on Sunday.)  I researched every other book company and store, and found that indeed, pretty much all books come out on Mondays; and for that very reason.  They want all the sales during that first week to count toward that all-important New York Times Bestseller List.  And if you combine good sales during that week with good sales for the past few months, you might just reach it.

I didn't unfortunately.  I spent three months talking this story up, sending it to news sources, radio stations, blogs, podcasts, and especially NPR and PBS stations.  I only heard from a select few news sources, and no NPR or PBS locations, (except the show my friend Genevieve runs.)  It's disheartening, especially when I hear hosts rail on the evils of stereotyping when here I'm trying to tell the story of a great Italian-American man who broke the mold of his family.  Then, the week it came out, I talked it up on every social media outlet I could.  I even made my profile picture the cover of the book.  Interestingly, I did start getting sales during that first week, and the word of mouth seems to be beginning to build as I'm seeing sales slowly starting to increase.  I didn't get anywhere near the numbers to be a NYT bestseller, but the post-release sales are at least promising.

And so the lesson I'm taking from this is that pre-release probably works better for the major companies that have their claws dug into the media; (that media which complains about big business, yet ignores anything in the publishing world that is not big business.)  Those of us who are independent and unknown do better to simply release the book, show everyone what we have, and build from there.

I'm still going to do pre-release in the future, but in a limited way, and I won't count on it.  It'll be more about releasing the book and getting the word of mouth moving.

I also learned a very valuable lesson about non-fiction that I'll probably go more into in a future post.  But suffice to say for now that it seems the public is less keen on seeing independently published non-fiction work.  They seem to be more anxious to read fiction from independents.  The reason I say that is because most independent authors who have made it into the NYT bestseller list, (in fact, I think all of them,) have been fiction authors.  My own non-fictions have done better than my fiction work, but I'm beginning to believe that is a fluke.

We will see as I begin working on my sci fi book Relic Worlds, book 2.

Author Events and Signings

As I was going through the pre-release promotions, one of the most important things I was trying to do was set up talks at bookstores and libraries.  I had had such good luck in my early publishing days when I offered to do signings in Nebraska that I figured it would be like this almost every time; at least when I had a big story.  Nebraska bookstores opened their doors wide to me, and I had lines going out the door of people wanting the book.  It turns out this would not be representative of all of them.

First, my premier book was about something that deeply affected Nebraskans, and I had a personal, family connection to the story.  (It was about Caril Fugate and the Starkweather murders.)  Also, people who had known me years before came out to see me because they hadn't seen me in more than 10 years.  It made everything a much bigger deal.  But now they're used to me there; and people in other parts of the country don't know me at all.  I thought that having a person who had a direct connection to the Capones would help, but for some reason it hasn't.  In fact, San Francisco bookstores, which always have loads of guest authors, haven't even responded to me.  Part of that is because of their prejudice against independent authors, (even though they pretend to be all about independent artists,) but they're also afraid that they're not going to get enough customers to justify the event.  Even in Chicago they turned me down, and apparently for the same reasons.

Some of the Nebraska bookstores are having me back out of loyalty, and because the Harts will be coming with me.  First on the list are A Novel Idea and the Bookworm, two places that have been very good to me over the years, and for whom I will be eternally grateful.  I also had an event at the Burbank Central Library, apparently the last one they will be having as they recently were placed under the arm of the Los Angeles Public Library system, which doesn't care for independent authors.

I shouldn't be too disappointed, though.  As I implied, after my initial success, the signings I've had since have been mostly empty rooms, or occasionally just a gathering of a few friends.  Ultimately, promotions online and social media are more effective.  However, I did stumble upon a better way to have events; and this one came from one of the Hart family members.

I've known for a while that it's all about going after the niches, but I hadn't really pursued this logic when it came to giving talks.  And there's no better niche than specific departments within universities.  When I was invited to speak at the University of Utah, Corey Hart and I gave a presentation to the Italian-American studies department.  This meant that not only would the university tell people who were already interested in the topic, and not only was it a good place to have an event at which we could invite people from all over town, but there would be students who either had to go, or got extra credit for going.  It was almost literally a captive audience.  Once there, I was able to win them over with the story.  There were about 50 people at the event, and almost every one of them ordered a book.  Many of them have also linked up with me on social media.

So I've come to appreciate universities for non-fiction books.  There are a few other concepts I might try, like organizations that study the specific subject.  I'll be talking to Civil War roundtables about The American Game, and local "Sons of Italy" organizations about Two Gun Hart.

The Various Jobs of an Independent Author

The book is now out and the pre-release promotions are all done.  (Well, they can't be done anymore.  There were a few things I didn't do that I wanted to, but I ran out of time.)  I had intended on keeping this journal active as I went through the process so you could see it, but I learned that the only way I could really accurately do it would have been to have someone else with a camera taping me as I did it.  The process took so much freakin' time that I had no time left over to talk about it.  This is why major publishing houses have multiple people doing the various jobs.  As an independent author, you have to be writer, publisher, and promoter, and each of these jobs has sub-categories.

The writer of course has to also be a researcher, and has to learn to edit his/her own work.  He/she also has to go on tour and talk to people about the book and give signings.

A publisher has to learn all of the different formats, such as hardcover, paperback, e-book, etc., and he/she has to know how to upload them and make them look right.  He/she also has to learn which platforms work best for printing and releasing the work.  This leads to another job I forgot to mention...

Distributor.  You must learn how to distribute the work, and part of that job combines with the publisher responsibilities, as you have to print from places that will be accepted by the selling platforms.  For instance, bookstores will not take your book unless it's printed from a place that will do returns.  Thus, you must make the book available through Ingram Spark, or you have to have a distribution warehouse that can handle all of that.

Finally, you must also be the promoter, because your book can be all over the place, but if no one knows about it, no one will buy it.  This involves going to radio and TV stations, newspapers, podcasts, magazines, etc., etc.  It's one of the most time consuming, difficult, and discouraging jobs, as most of your efforts go unanswered.

At a major publishing house, these aren't just various positions, they're entire departments.  So as an independent author, you have to not only put on different hats, you have to wear various feathers in that hat.  Running this blog is supposed to be part of promotion, but sometimes you have to just accept what's likely to work and what isn't.  I also want this blog to help future independent authors and publishers, but so far very few people have been reading it, so it's been a lower priority.

So that's a bit about what I do.  I'll go on to more topics throughout this week, as many as I can get done.

Polly Courtney on Book Launch

I just got in the last edits for the book, (yes, I'm still making adjustments up to this virtual last minute,) so I need to work on those.  So I'm going to do on this blog what your teachers did when they didn't have anything prepared... show you a movie!

Actually, this woman's videos are some of the best about self-publishing.  Her work was being traditionally published, but she decided to turn her back on them when they were doing what so many publishers do, putting short term perceived gains over long-term quality.  (Yes, I said it.  Major publishers often reduce the long-term quality, not increase it.  They are often very short-sighted, much like movie studios are.)

So here's one of her videos.  I'll probably put more up on this site later when I'm maintaining it better.