Happy Holidays!

All right, it's Christmastime, y'all, and I'm sleeping in!  Not gonna say much on my blog today except Merry Christmas, and may next year be fun, productive, and lucrative.

Happy holidays, everyone!

RPG Storytime: Star Wars!

Last week I wrote about my Star Wars fan fiction.  This week I'm writing about a different sort of fan fiction that I'm writing and producing.  It's the Star Wars role playing game which I'm playing, then making into videos in which I use miniatures to tell the stories.  I'm doing this with several different RPG games where I play it out with a group of people,then make the stories into little videos.  Over the next year I hope to do these games:

Star Wars
Star Trek
Dungeons & Dragons
Deadlands
Top Secret
Gang Busters
Pirates!
Outbreak: Undead

It's a lot, and I probably won't get them all made, but I'd like to do a lot of those.  RPG games are becoming the new staged readings, which excites me because I've always loved the idea of this sort of community storytelling.

Also, I use these as a way to bring in new readers.  People are more likely to watch something new than to read something new, so the idea here is to make videos that appeal to something a lot of people already enjoy, then gain their trust and being them into my own books.  It's been useful for me in the gaming world as I've gotten a number of gamers as readers over the past year.

My show is called RPG Storytime, and you can see it here:  https://www.youtube.com/watch?v=nGdeEs8YJtA&t=1s

Star Wars 2.0

I've been putting together a fan fiction version of Star Wars over the past year or so.  It went very slowly for a while because it's low on the priority list.  However, lately I've determined that if I'm going to do this, I need to freakin' do it.  So I'm getting it finished and set up.

The reason I'm writing fan fiction is because it's very difficult to get readers to look at something new, especially those who are into sci fi and fantasy.  South Park has parodied this behavior very well with their "member berries" where they keep remembering old things rather than appreciating something new.

Well, Relic Worlds benefits from being similar to two old, popular brands, Indiana Jones and Star Wars.  So, since people really like to read things about Star Wars, I figured I'd do my take on how the prequels should be done.

In fact, I've really enjoyed this because, like most people, I was disappointed by the prequels, and feel they could have been so much more.  So I've created this story about the two brothers, Anikan and Owen, both of whom have the force, but Owen has turned away from it, recognizing the hatred and fear that exists inside him.  Anakin has embraced it and become a Jedi, something that Owen, who has become a smuggler, thinks is a bad idea.

The story is continuing on fanfiction.net, and you can find it here: https://www.fanfiction.net/story/story_edit_property.php?storyid=11228268

Sweepstakes Results

Over the past year I've learned the importance of a mailing list, and probably the most effective means of building that list is through having a sweepstakes giveaway.  So I've done three sweepstakes over the past few months to build up those subscription numbers.

Each one has generated about 250 new emails.  It's important to note that when I initially put up the sweepstakes, I only get a couple dozen entries.  But when I do a little paid advertising, about $20 worth, the number jumps and I get many, many more.  So it's worth it to do that little extra.

I ran the giveaway on Shortstack, then made a post on Facebook and boosted it, and did a Google search on sweepstakes promotions where I found several sites that show ongoing sweepstakes and I simply found the button for entering my giveaway.

I lose about five subscribers every month due to attrition.  Therefore, it's good to do a new giveaway about every season.  This way the numbers grow faster than the attrition, and I'm not spending too much by having it every month.

The most important thing that I find in holding these giveaways is to have the prize be something that's relevant to my series.  This decreases the decaying numbers from the list because they're getting things in their email that they want.  The first giveaway I did was a Kindle Fire, and even though what I have to offer is book related, it's a specific niche.  Therefore, people were entering the sweepstakes who like different types of books and wanted a Kindle Fire for them.  Then, when they saw what I had to offer, they were less interested.  However, when the prize was a book about a fan film of Indiana Jones, they were more interested in sticking around to read adventures of an Indiana Jones-like character.

My next giveaway will likely be in the spring since I've had one for the summer, autumn, and winter now.

Still Promoting at Conventions I Can't Make

The main reason I went to the Alamo City Comic Convention was because someone I met told me that you can make more money at conventions in Texas than anywhere else.  "Texans will buy anything," he said.  I needed that sort of a break, so I looked into getting a booth at the Alamo City Comic Con.  I chose that one because it's near Austin where my uncle lives, and I've been wanting to show Austin to my girlfriend Jamie for a while now.

When I saw the price of the booths, I was taken aback.  $600.  I looked for a small press area, and there was none.  I looked around at other conventions and it was the same story.  It seems Wondercon is unique in having a small press section for independent artists.  It's really a pity because I can't see us independent authors making back $600 plus all the other expenses.

I tried to get a list of vendors who would be at the event, but the website was never updated with their names.  (It said 'vendor list coming soon' all the way up to two weeks before the event, at which point I stopped looking.)  By this time I already had a plane ticket to Austin and Rotary club talks scheduled for another one of my books, so I just went and got a badge to the convention.

I met several vendors, all of whom said they maybe just barely make their money back, and that it's really about exposure.  I suggested the idea of renting table space from them next year, and a couple of them seemed to like the idea.  One of them called it "sublet renting."  I'm going to try it at that convention.  I'm also going to see about hiring a model to cosplay at the front and hand out flyers, and also offer a giveaway to attendees if they write down their email addresses.  This might be a good way to proxy myself into these conventions that are too expensive for me to go to.

Before I left the convention, I set out a bunch of flyers in the common area.  This only worked slightly as I got five new views the day I put them out, all of them around 7 pm, soon after the convention ended.  So the tiny spike was probably from that, but it wasn't enough to justify going out of my way for it.  I'm really coming to believe that the best solution is anything that involves building the mailing list where I can be certain to personally send people things rather than counting on them to check out my projects.

My Book About the Vietnam War is Getting Delayed

I'm putting together a book about stories of individuals during the Vietnam War.  The original focus of the book was supposed to be South Vietnamese soldiers.  I then started learning the stories of some American soldiers and went those have to be reported.  And more recently I've learned of stories of civilians, in particular the boat people who tried to escape after the North Vietnamese took over.

As I've been learning these stories I've begun feeling a responsibility as an American and as a human being to put together this book.  It's not a book about the politics or whether or not the war was right or wrong, it's about the lives involved in the conflict, what they experienced, and how it affected them.  I really think people need to read about these things.

It's been hard for me to continue sometimes, however.  While I had great hopes for writing nonfiction and getting it out there to the public, after Two Gun's poor sales, my confidence has waned considerably.  It's not the story or the writing; everyone who talks about it loves it.  But despite their enthusiasm for the book, it's barely made any money.  I literally have to go out to Rotary Clubs and tell everyone the story before people buy it.

Added to this is the fact that I've learned over the past year or so that series are what bring in readers to independent books.  You give them the first one for free, get them on a mailing list, then sell them the rest.  You also get it into a niche audience toward which you can direct all your energy.

So I just don't have a huge amount of hope for the success of this book, or any other book that isn't part of a series.  I feel like I need to put more of my time and energy into Relic Worlds.  But this one is too important.

The reason for the Vietnam book's delay is not because of this discouragement.  I am doing it.  However, while I was in Lincoln, I made a bunch more connections, and I want to make sure to collect as many stories and do as much research as I can before putting it together.  When I do, I'll be going through InkShares.  I'll be very interested to see how that goes.

This Year for NanWrimo - Miscellaneous Stuff!

I really like the spirit of NanoWrimo.  Even though it does encourage quantity over quality, it does push a lot of people to get their writing done.  I don't so much need that push, but I know a lot of people do, so it has a good effect.

My intention this NanoWrimo was going to be to write the fifth and final Relic Worlds Pick Your Path book.  It needs to be done by next March, and last year's NanoWrimo book was supposed to be the fourth Pick Your Path book.  But just like last year, things got in the way.  At least it's writing related, though.

Right now I have a whole host of things that need to get written.  I have to prepare the Relic Worlds short stories that are coming out each month.  I had one prepared for this month, but my external hard drive crashed, so I have to write a new one.  I also want to finally get a good chunk my Star Wars fan fiction done before the next Star Wars movie comes out.  Speaking of Star Wars, I also have webisodes of my series RPG Storytime to do, which I'm trying to release the day before Rogue One comes out, so that has to be written as well.  And on top of all that, there is the Pick Your Path book which does need to at least get started.

So this year's NanoWrimo is just all the different writing I need to do.  I'm keeping count of my words and posting them on the NanoWrimo site, but it's really writing from a bunch of different projects.

Pro Bono is in Hardcover

After publishing Pro Bono a number of years ago, I have learned quite a number of stories about incidents surrounding the murders, and the case itself. I collected all of them and added them to the book, then published this new version in hard cover.

This hard cover version is available on Lulu for $25 at: http://www.lulu.com/shop/jeff-mcarthu...

Had an Interesting Interview with Reels

I had a nice interview regarding my book Pro Bono with the Reels channel. They're doing a series of episodes around movies that were based on true stories. The idea in this episode is that Natural Born Killers was based on the story of Starkweather and Fugate.

This is actually not true, as even Oliver Stone said it was inspired by Bonnie and Clyde, and the tale has no similarities whatsoever to the Starkweather-Fugate story. However, we were able to essentially debunk the myth, and tell some true information about the story.

The show is called The Shocking Truth, and it will be on in the spring.

My Book Tour Through The Midwest

I recently returned from a book tour I took through the several states in the center of the country.  They included Nebraska, Iowa, Kansas, Missouri, and Texas.

I was mostly speaking at Rotaries, which I've quickly learned are the best resource for public speaking about my nonfiction books.  Rotaries need new speakers every week, so they are often happy to hear from an author who has an interesting story to tell.  It's as helpful for them as it is helpful for the author.

I knew I would be traveling to Nebraska for a few weeks, so I wanted to fill my schedule as much as possible to make the trip worthwhile.  I also knew I would be going down to Texas for the Alamo City Comic Convention, so I filled as much time there as possible.

I started by going to the Rotary Club Finder: https://www.rotary.org/en/search/club-finder

Here you can enter the region and get a list of all the rotaries in that area.  I got their email addresses and wrote to all of them, telling them a quick summary of Two Gun Hart, including the website for the book, and saying when I'll be in the area and that I would like to speak at their club.  I also found the local libraries and made a similar offer.  From the responses I was able to make a schedule of appearances.  There would be 12 in all, 10 rotaries and 2 libraries, plus the convention, which is a different subject because that involves my book series Relic Worlds.

I stayed with my family in Lincoln, Nebraska and set out from there to speak in Omaha, Iowa, Kansas, and Missouri.  At these events a little under half of the people bought books, and there were usually about 15 to 20 attendees, so it was decent amounts of money.  In Texas it was hit or miss, either only one or two bought, or almost everyone bought.  Ultimately it turned out to be about the same number.

Basically, the conclusion I came to was that the sales were decent, but when you took into account the amount of time I spent arranging the talks, the flights, the car rental and gas, at best I came close to breaking even.  These were really talks to spread the word.  The problem with this is it's hard to measure it's effectiveness.  Worst of all, people forget things you told them after they leave.

So the best suggestion came from my uncle in Texas who said I should have flyers or bookmarks made up that say the name of this book and other books.  The people who bought books get to see there are others to purchase online, and those who did not buy get flyers to take with them to remind them where to buy them later.

I wish I had thought of that before, but I'll have it in mind now in future events.

My Book Reviews

When I tried to get my books reviewed, some of the first places I thought to go to were blogs and Youtube book reviewers.  They were the logical choice considering the fact that they were themselves self-publishers.  I was shocked and amazed at how many of them refused to review self-published materials, never recognizing their own hypocrisy.

            I’m a believer in putting your effort where your mouth is, so I did a Youtube book review show where I only reviewed independently published books.  It was the only one on Youtube of its kind.  I was proud of it, and I mixed it with doing my weight loss as I would read the books while out on walks, and check my weight after doing the reviews.

            What was frustrating was that the views never got to be very high.  I would get the people whose books I was reviewing, some of their readers and friends, then I would get completely different viewers the next week.  None of them were watching other reviews, supporting other independently published authors.

            It’s frustrating seeing this sort of every man and woman for him and her self.  This whole industry is very difficult already, and we’re competing with large corporations that have many employees.  The best thing we can do for ourselves is to band together and help each other.

            I want to go back to reviewing these books.  I feel strongly about independent publishing, and I want to help others as I want to be helped as well.  But I’ve been taking a break from it for now as the effort was going to waste while I was ignoring my own projects.  Hopefully that will change.

Here's one of the reviews from this show:  https://www.youtube.com/watch?v=Dp4ROKwBtVY

Netflix and the Future of Entertainment

It’s been said for a long time now that Netflix is leading the future of entertainment.  Many people saw it years ago when they were taking business from Blockbuster Entertainment and other video stores, and amazingly, they did nothing to counter this.  Despite the fact that Netflix’s model was working better than theirs, the heads of Blockbuster ignored these obvious signs and continued their business as usual rather than adjusting and evolving.  This was due in large part to ego.  I know because I’ve talked with someone who served as president for a time at Blockbuster and left because he saw that no one would even consider changing tactics.  When he pointed this out, they ignored him and kept their ship driving right into the iceberg.

            Now Netflix is continuing their innovative efforts in competition with regular television.  What’s amazing is how little these networks have learned from Blockbuster.  They believe that, because they are the big guys on the block today, they are destined to always be that way.

            To be sure, they are adjusting in some ways, but usually they are the wrong ways.  CBS is beginning a subscription service that will be led by their Star Trek series in which viewers will have to pay to watch.  However, viewers aren’t going to see any reason to pay for this television service that they are getting for free with other shows unless CBS offers something more.  Of course, they’ll have some shows that they know audiences will want on the subscription channel, but that’s not enough.

            What’s caused viewers to turn to Netflix is that their programming has been more interesting and innovative than network TV.  Rather than following tired formulas and using outdated methods, they have created new ways of telling stories both artistically and technically.

            Artistically, they tell stories in unique fashions and they make sure the entire show is aired so the whole story is there.  What I mean by unique fashions is that they do not limit their writers to specific formula patterns.  On television, you have five acts broken up by commercials.  Every show has to follow those acts, and executives will require that producers break down their scripts into these acts to prove it.  Netflix makes no such requirement, and thus the stories are more interesting.

This is further improved by the fact that they don’t make pilots, see how they go, then just a few episodes and see how they go before making entire seasons.  Networks do this all the time, and it makes for very broken up storylines.  Worst yet, they will cancel a show if it’s not doing well.  This may save them money in the short run, but it destroys trust in the viewer, who decides not to watch the next show.

Many people will not waste their time on a network show because that show may be cancelled next week.  There’s no point in wasting the time getting invested.  But with Netflix, you know that if you try a show out, they’ll at least get through a season, so there will be some semblance of a story.

Basically, think of it like this.  If you buy a book, would you rather get one that the author is still writing and might not finish, or would you rather get one that you know has been finished, and may even go on to more books?

Unless the networks wake up, they’re going to go the way of Blockbuster.

Using a Mailing List

As time has gone by I’ve been hearing more and more how important a mailing list is.  I disregarded its importance as I felt that emailing people was more of a nuisance to both me and the people I’d be emailing, and I didn’t see how it would be effective.  I figured that if someone was interested enough to give me their email address, they were already looking at my work, and they didn’t need me to bother them with reminders about it.

            However, I heard about mailing lists being important enough that I finally looked into it, and I began to see the value.  First, it’s really only helpful if you are regularly coming out with material.  So if you have a mailing list for you as a writer, then you need to regularly be coming out with books or other written materials.  If the mailing list is about a series, then you need to be regularly coming out with written materials for that series.

            The problem with the former is that your list will likely be made up of people who became interested in your writing because of one specific book.  So you’re going to need to stay within that genre in order to keep their interest.  If your newsletters become about a subject they’re not interested in, they’ll unsubscribe, even if you’re just taking a short break from that type of writing.

            So it’s best to focus on a particular series and collect names and addresses of people who want to follow along.  For me, that’s been Relic Worlds because not only is it a series, but it’s a series with a lot of ancillary elements.  There are short stories, games, a comic book, etc.  There’s something to talk about every month, and more material to release, so the newsletters have material and aren’t just empty ramblings of me saying, “something more is coming sometime, I promise!”

            I’ve found that there are two methods to build the mailing list that work the best, conventions and giveaways.  At conventions, you’re trying to get people to look at your books, but they’re not sure whether they’re ready to commit to buying or even reading them yet.  So a mailing list is a good way to get a taste without a commitment.  It’s also a way to remind them that you exist, as opposed to a flyer which will likely get thrown away once they’re home, no matter how interested they are in your product.

            Giveaways are the way to do it from home.  You need to get a prize people will want, and it’s a great idea to get something that matches what you’re selling.  In my case, I gave away a Kindle Fire and I included one of the Relic Worlds books.  That way they not only get a prize they want, they also have a means for which to read my books, and a starter.  But the real prize for me was all the email addresses that people had to give in order to enter the raffle.

            Now, I don’t want lists of people who won’t be interested in my series.  That wastes everyone’s time.  Even once I have their email addresses, when I send them a newsletter, they’ll just unsubscribe because they’re not interested.  Or, worse yet, they won’t unsubscribe and I’ll continue to send them information that’s useless to both them and me.  So I promote it on sites where I think my readership will go, and I make sure keywords are always included that have scifi, adventure, books, etc.

            I use Shortstack as my sweepstakes provider.  They help collect all the email addresses, and provide a means by which to make a good looking sweepstakes page.  I might switch this out as I wasn’t extremely impressed with their service considering the cost.  But it wasn’t bad.  They’re at: http://www.shortstack.com/

            I use Mailchimp to create and send the newsletters.  They’ve been fantastic.  They’re at: http://mailchimp.com/

Book Talks

I’ll be traveling around the Midwest and Texas in October giving talks at Rotary clubs and libraries.  I’d put the tour list here, but it’s long, and would take a lot of time for me to look up all the addresses and/or contact information, and no one goes to these events based on this blog, so I’m not going to take the time to list them now.

            Instead I’m going to talk about why I go to these clubs and give these talks.  I have found Rotary clubs, and groups like it, to be an invaluable tool for independent non-fiction promotion.  The organizers of these clubs need to find a new speaker every single week, and they’re trying to find subjects interesting enough to keep their members coming back.  Having a true story to tell is a blessing for them, as long as it’s an interesting one.  While I struggled for years to get bookstores to let me do signings, clubs that need regular speakers have been more than willing to accept me.  And some have even contacted me and asked me to come to their organization to speak, saving me the time of having to go to them.

            I haven’t been charging for these events as I want to get into as many as possible.  I make money by selling copies of my books at them, and sometimes I make a couple hundred at a single event.  It’s not enough to live on as the work required to set it up and to travel there winds up being inefficient.  However, it spreads the word of the book and of me as an author.  I often make friends and contacts who later join me on social media, and they see what else I’m writing.  Like most things in independent publishing, it pays to have a number of titles so each individual event doesn’t wind up being your only trick.

            I approach these organizations by looking them up, finding out who would be in charge of booking guests, (if I can’t find that, I just find the president or whomever is in charge,) and I email them.  I tell them what the story is and I provide a link to the web page where the information is listed.  I also mention anything that is sellable about the story.  (In the case of Two Gun Hart I tell them that it’s the first time a lot of information about the Capones has ever been revealed.)  And I make sure to mention anything that’s relevant to their area, as sometimes clubs prefer stories with a local connection.  (Oddly enough, most of the ones in Iowa wouldn’t have me as a guest unless I could show a local connection.)

            This doesn’t work so well when it comes to fiction because typically the best you can do is say you have a story you’ve made up.  The problem is, everyone has a story they’ve made up, and they don’t know why yours is extra special.  And besides, people at events like these usually want to hear about something that’s true.  They’re fascinated by true stories and will gladly invite authors with great true stories to their events.

Star Trek Beyond was Actually Great... And May Save the Franchise

All right, I stand corrected. Well, sort of. Star Trek Beyond was great, but I wasn't completely in the wrong for criticizing it during its promotions.

Watching it, my eyes watered. Not because it's sad, but because, at long last, I was watching a Star Trek movie. JJ Abrams admitted he wasn't a Star Trek fan, and those first two movies showed it. But this time it was clear that people who care about the franchise were in charge of it, at least the writing part.

This time it was about the crew coming together to solve the problems. It's what Star Trek was always supposed to be about! They are overwhelmed by what they're facing, so no amount of fighting is going to win the day. They have to intellectually figure something out to save the day, and they have to do it together, each one bringing their own special knowledge and talents.

But I still hold to the fact that the promotion campaign was crap. In fact, it hurt the film. While it opened to a positive weekend, it did worse than the other movies. Why? Because they promoted it as a hip action film rather than a smart, emotional one. It detracted the audiences that would want to see it, people like me. I only grudgingly went because I heard several people who hated the Abrams films said they loved this one.

Somehow, Hollywood still thinks it will get a larger audience by following formulas of pop culture. But if they just trust good material, they'll get larger audiences. I believe this film will have legs, and will bring Star Trek back as long as they follow the team who created this film rather than those who marketed it. I'm waiting with baited breath for the next one, and the series, if they're going to be this smart about them.

RPG Storytime

Separate from my writing, (and often taking my time away from it,) I’ve been running a couple game channels.  The first was a war game channel where I show miniature war games and other things from that community.  I wanted to expand into other games so I built a channel called Bandwagon Games where we have all sorts of board games, computer games, miniatures games, etc.

            But the one I’m most excited about is a show called RPG Storytime where I feature role playing games like Dungeons & Dragons, which is the first one.  The stories are created from games that have been played, and summarized using miniatures.  This particularly appeals to me because it embodies my three favorite things to do: gaming, storytelling, and making movies.

            It’s also a good tool for promoting.  As I’ve discussed last week, people connect more to video than they do to words.  Despite the fact that I’m a writer, or perhaps especially because I’m a writer, I have to admit this fact to myself.  Movies connect with multiple senses, such as sight and sound, while books force us to imagine things.  This is, of course, the strength of books, but it’s also what makes it harder for us to connect with the audience.

            RPG Storytime allows me to tell a story visually and to promote to a new audience, the gamers.  This works particularly well for my science fiction writing as those are two audiences that are closely related.  Nonfiction readers aren’t so much into games as much… Well, they’re sometimes into the war games, especially if they’re into military history.  But for the most part, this is a promotional opportunity for my sci fi and future fantasy writing.

            I plan to eventually turn some of the stories I’m making through RPG Storytime into books themselves.  The hope is that those people who connected with the videos will want to buy the books as well.  There will likely be people who wouldn’t have given the book a try, but because they got sucked into the Youtube videos, which were free to watch, they may have that emotional connection to want to get the books and read more.

If you’d like to see RPG Storytime, webisode 1 of the Dungeons & Dragons storyline is at: https://www.youtube.com/watch?v=tuO4eWuagZ0

People Connect More to Video Than to Words

            It’s a painful thing to admit as a book writer, but there’s a reason why movies and television are more popular storytelling formats than any type of written material.  The reason is simply because visual mediums appeal to multiple senses; primarily sight and sound.  They more easily and effectively manipulate our emotions.  And, perhaps most importantly, they can be enjoyed in groups.  While reading a book or a short story is an intimate moment between reader and writer, visual productions can bring together multiple audience members at the same time and cause them to all feel the same thing at the same moment.

            An example of this is John Green of the Vlog Brothers on Youtube.  He speaks poetically and quite well about how reading is a shared experience between author and reader.  However, even he has to admit that his fame came not through his books, but through his program with his brother.  It was once the audience could see him, hear him, and get a sense of his feelings through his expressions that they connected with him, and wanted to know more about what he was writing.

            Books that have been made into movies always do better than before they were put on film.  Even though the movies ruin the endings and every secret in these books, people become curious about what’s in the book in addition to the film.  Not only is there a lot of free advertising, but once people have heard voices of the characters, even though it’s stolen away their ability to make their own voices, more readers flock to these books because they’ve had a more visceral connection.

            I’ve embraced this fact and started a few Youtube channels of my own.  They have, regrettably, been as unsuccessful as my writing and I struggle to get views.  But I do find it easier to get people to take a chance with one of my videos than it is to get people to take a chance on my writing.  Even trying to get people to read a free short story is a daunting task.

            I’ve become convinced that a healthy mix of these two mediums is the best chance for success.  The difficulty is in juggling my time with these two art forms.

Let Disney Take Over Star Trek

Someone posted something a few months ago about wishing Disney could take over Star Trek.  At first I cringed, but then I realized that’s from how I used to view Disney.  However, ever since they have handled the Marvel storylines so well, and are building up Star Wars in a nice way, I’ve grown a trust for them.  And frankly, Star Trek needs the same handling.

            By that, I do not mean to put Abrams back in charge, or to make it more like Star Wars.  These were two problems with the reboot.  Abrams himself admitted he wasn’t into Trek, and he made it more like Star Wars, which is what it should not be.  It’s a mystery adventure, not an action/war series.  It would work best if done with more of a focus on exploration of the unknown, and problem solving.

            However, my cousin Michael said it best a number of years ago when there were several Trek series on TV.  He said the network should bring Voyager back immediately, and have all the series intermingle with one another.  Basically, he was predicting the universe building that Disney is doing today almost 20 years before they did it.  And he was right.  Star Trek has a lot of potential for several series happening simultaneously and interconnecting.  The overall storyline should move forward based on the actions of multiple crews and ships.  You could even have series and movies about factions other than the Federation.  Wouldn’t a Klingon series be fun?  Or how about being on board a Romulan War Bird during the original series when they were more like submarines?

            There’s a lot one could do, but so far, it’s been very shortsighted.  And with the new Star Trek about to be released, I have little hope for its future.

I had been optimistic at the end of the last movie.  Even though it was a pretty bad movie, I was looking forward to the crew finally beginning on a five year mission of discovery.  Maybe now they would finally make it about exploration, Roddenberry’s original vision.  And with the departure of Abrams to do what he really should have been doing instead, the series might actually get good.

Sadly, I believe we jumped out of the frying pan into the fire.  I really began to believe this when I saw they had replaced Abrams with the director of The Fast and the Furious.  Their tone deafness was particularly prominent when they began bragging about this fact.  They went on to have fast paced action scenes for all of their trailers, and had a whole campaign about hearing Rihanna’s latest track on the newest trailer.  (They didn’t say anything about the plot or the characters or where the series was going.  No; Rihanna is more important to them.)  All along, they have de-emphasized the only positive element of this movie; the fact that Simon Pegg wrote it.  This, and only this, is the reason I’ve considered watching it.  But the producers have done such a complete job of glossing over that fact, and put so much emphasis on the elements that make it look like another Fast & Furious movie that I simply can’t look.

I’m sad to say it, but I’m done with Star Trek.

That is, unless they can do something better with it.  CBS has a new series coming out, and they’re right about a couple things.  First, it really should be a series.  There’s too much potential to be locked away as just individual movies.  And second, an idea they’re mulling is to have each season be a different crew, which taps into the potential of multiple storylines.  However, I happen to know that they really don’t know what they’re going to do, and are going into this venture blindly rather than with a passionate vision like the one Roddenberry had.

The Makers of the New Ghostbusters Are the Ones Who Caused the Controversy

A lot has been made about the new Ghostbusters, mostly in terms of its switching genders of the lead roles.  Those who have disliked it have been called sexists, and those who do like it have been said to be ruining their childhoods.  Both are absurd statements... well, mostly.  There are chauvinistic trolls, but the majority of people had a true gripe about this reboot.  But why did this in particular get so much extra attention?

I have a very specific reason why the creation of this movie annoys me, and I think it gets to the heart of why it stood out for a lot of other people, too.  There are a number of movies and TV shows that have female protagonists that came out, and only the true assholes complained that the star didn't have a dick.  The rest of us didn't mind because the story and the characters looked really good.  Even when something was rebooted with a female lead, like Star Wars or Battlestar Galactica, most of us didn't bat an eye.  But when Ghostbusters came out and said we're making this again with all female leads, those of us who hadn't had a problem before were suddenly annoyed.

Why?

Because that's ALL the studio said.  They didn't explain why they felt it warranted a remake, or what they could add.  They didn't explain the story or who the characters would be.  They didn't even try to make excuses.  They just said, "Look!  It's Ghostbusters!  And they're all women!"

The problem with this is that they were using two things to manipulate audiences:  The brand name, and feminism.

Rather than doing what the original film did and coming up with an interesting, original story with unique and enjoyable characters, they cynically took a brand name with monetary value and threw it at us, pretending to be paying homage to the original.  And to hide the fact that they really had nothing but a desire to profit off the brand name, they threw a bunch of women up front and said, "See?  We're progressive!"

This goes to the point I'm making about them using feminism to their own greedy ends.  Feminists shouldn't be defending this movie, they should be appalled by it.  There are few examples more blatant than this one of a company using their cause for their own gain.  For months the studio kept saying, "Look!  We've got women in this!" without saying anything else about it.  There was nothing about the plot, what the characters were like, what made them interesting or unique.  Just a bunch of "you have to like this movie or you're a sexist!"  They're still using that marketing campaign during this first weekend of release.

It's sounding like the movie itself is okay, but not particularly good.  The biggest problem I'm hearing is that it's basically soulless and cliché, even from people who like the film.  This is not a surprise at all considering the fact that the film is so much more about making money on the brand than making a good film.

The studio is still tone deaf to the problem, also.  They heard the complaints and their solution was to make another movie with all male leads.  This shows their absolute obliviousness.  The problem has nothing to do with the gender of the lead.  It has everything to do with them making a huge deal about that one thing and not caring about the rest.  If they truly wanted to pay homage to the original Ghostbusters, they wouldn't do these reboots, and they wouldn't even try to do a Ghostbusters 3.  They would do what the original writers and producers of Ghostbusters did; they would come up with a new, original idea with interesting and enjoyable characters and they would take a chance on it.  Is it risky?  Yes.  Does it have the definite value of a brand name?  No.  It's what real artists and comedians do; like those who made the original, and really only, Ghostbusters.

My Concerns for Indy 5 as a Fan and as an Author

Recently Steven Spielberg revealed that the next Indiana Jones movie is not only going to stick with the ongoing story of Indy getting older, leaving Harrison Ford as the title character, but also the story will continue where the Crystal Skull left off.  This concerns me both as an Indiana Jones fan, and as the author of Relic Worlds.

As a fan, I’m concerned for the same reason a lot of people are.  Crystal Skull was awful.  I mean, Star Wars prequels bad.  By declaring that the storyline from this will continue without any acknowledgement of how bad Crystal Skull was, or reassurance that this will be better, Spielberg has revealed a certain amount of tone deafness on his part.  I’m sure he has so many levels of walls around him that he doesn’t hear most of what the public’s saying.  It’s one of the biggest problems with artists reaching a certain level of fame.  But this is one of those times that so many people cried out in horror.  It’s hard to imagine him sticking his head so deeply in the sand.  But he just might have.

As the author of Relic Worlds, I’m particularly worried because Crystal Skull was about Indiana Jones searching for aliens.  This could work greatly in my favor, or greatly against me.  It could give me a lot of great promotion opportunities, or it could cause people to think I’m copying Spielberg.

In any case, it’s clear to me that I need to get the word about Relic Worlds out even more so people know about it before they know much about Spielberg’s next stories for Indy.

http://movieweb.com/indiana-jones-5-continues-crystal-skull-story/

Sci Fi and Comic Book Conventions I Want to Attend

I’ve been talking recently about what worked and what didn’t when I released book 2 of the Relic Worlds series; and more importantly, what I learned.  In one weekend I released book 2, presented the Relic Worlds series at Wondercon, and gave away book 1 in a KDP Select free promotion.  The result was not a lot of immediate sales, but a lot of people who are now following the series.

As a result, I’ve begun to plan for more online promotions on Facebook and Twitter, I’m doing a newsletter campaign on Mail Chimp, and I’ll be doing another free book promotion in conjunction with the second book having a countdown deal.  These are all the online plans, and the other half of the equation is networking in person.  This is best accomplished by going to conventions, so I’ve made a list of the conventions I plan to go to.

I was told that Texans will buy anything.  In fact, I was told that Dallas has the best sales rate of any comic book/sci fi and fantasy convention in the country.  Denver is apparently a close second.  I’ve decided to make my trips to these conventions coincide with trips my girlfriend and I want to take, and since we want to see Austin, I’ve decided my next convention will be Alamo City, which takes place in San Antonio, (just an hour’s drive from Austin.)  San Antonio supposed to be a pretty fascinating city itself, so I’m looking forward to that one.

I plan to keep Wondercon as sort of my “home base” if you will, building a regular following there while I travel to other places just once each to build my following.  I also want to attend Emerald City, which is in Seattle, and Chicago’s C2E2 Pop Culture convention.  Unfortunately, both of those are right around Wondercon, and that might be too much intensity in too short a time, (not to mention the expense.)  So I might only do one of those two.  Finally, I want to do New York Comic Con, though that might be way too expensive.  However, it’s the largest Comic Book convention, even larger than San Diego Comic Con, so it might be worth it.  Or it might just swallow a small project like mine up whole.  Maybe I should do that one a little further down the line.

I’m also looking at Sac Con, which is in Sacramento, and Nerd Con in San Diego, since they’d be close.  I did Loscon, and they want me back, but SO FEW of the people at that convention go into the dealer’s room that it’s not really worth it.

I’ll be looking at more conventions, and I’ll be going to as many as I can afford.

http://alamocitycomiccon.com/

KDP Select Free Book Promotion - My Results

I was releasing the second Relic Worlds book at Wondercon in March, so the plan was to have book 1 available for free on the same three days of the convention.  This way I could promote the free book at the convention while also having it promoted online.  I was hoping people getting this for free would go on to buy book 2.

To prepare for the KDP free promotion, I purchased advertisements on a bunch of sights.  I have learned that, when it comes to promoting your free days, you get what you pay for.  Every time I’ve tried free sites, or just tried to post to places to get attention, I get nothing.  But when I pay for some sort of promotion on some sight, I get a lot of downloads.  I spent approximately $200 on these promotions, and I promoted in a lot of Facebook groups, as well as my own Facebook and Twitter.  I also gave away a ton of flyers at the convention which gave the site where someone could download book 1 for free.  The final tally was 3,277.  1,859 were on Friday, 1,042 were on Saturday, and 376 were on Sunday.  Like my time at Wondercon, this was pretty much what I had expected, but not what I had hoped for.  I had hoped for between 5 and 10 thousand.  I expected somewhere around 3,000.  Unfortunately, VERY few of those led to sales of book 2, at least during that weekend.  The hope is that, after a bit of time, when some of those 3,000 have read book 1, they’ll go on to read book 2.

I also scheduled advertising to take place directly after the free book sale ended.  So from Monday to Friday I had ads running on Amazon, Facebook, Twitter, and Youtube, (where I had the book trailer running as an ad.)  Something very interesting happened here.  I got very few sales, so it would appear this was a failure.  However, I got a TON more followers on both Facebook and Twitter.  On Facebook I went from about 40 followers to 250.  On Twitter I gained a couple dozen, but a lot more people started retweeting my things and talking about Relic Worlds.  So it was successful in that more people learned about it.  This goes along with what happened at Wondercon, building my following, though in the short term I didn’t sell that much.  I’m hoping that turns into sales later on.  I met someone at Wondercon who makes her living just writing, and she told me this is the way it usually works, so hopefully I’m on the right track.

My plan for the next step is to use my last two free days of day 1 at the same time I do a countdown deal of book 2.  I’ll talk about how that goes later.  In the meantime, here’s a list of the places I promoted the KDP sale:

More Than 2 Weeks Before the Sale

Ereader News Today: http://www.ereadernewstoday.com/

Bookbub: https://www.bookbub.com/home/

Pixel of Ink: http://www.pixelofink.com/

Digital Book Today: http://digitalbooktoday.com/free-book-listing/

2 Weeks Before the Sale

Kindle Nation Daily: http://kindlenationdaily.com/

Kindle Book Promos: http://kindlebookpromos.luckycinda.com/

Freebooksy: http://www.freebooksy.com/editorial-submissions/

Indie Book of the Day: http://indiebookoftheday.com/authors/free-on-kindle-listing/

Free Books Hub: http://www.freebookshub.com/authors/

EBooks Habit: http://ebookshabit.com/about-us/

Awesome Gang: http://awesomegang.com/submit-your-book/

One thing to consider is that I got turned down by Bookbub and Ereader News Today.  Both of those are the most important lists to get on, but they’re the hardest.  I seem to have had my best luck with Freebooksy, but it’s hard to know for certain.

All in all, what I’ve learned is what I began to suspect when I started down this journey, that it’s best to do series, because short term results in independent publishing are typically slim.  Even the 3,000 downloads I got are relatively small.  If that was the only book I was releasing, I would think it’s really said, because only about 1% of those will probably turn into real sales of other people down the road.  But since this is a series, it’s only the first step in a much longer road.

http://www.amazon.com/Relic-Worlds-Lancaster-Secret-Padrone-ebook/dp/B01BHPM4SW/ref=sr_1_2?ie=UTF8&qid=1461127428&sr=8-2&keywords=Relic+Worlds

My Wondercon Experience - Sunday

Sunday is known as the dead day at any convention, but it’s a very overlooked day.  This is actually the day that people are most likely to buy.  The ones who are there for the whole convention spent Friday looking around, then Saturday making the big purchases from major companies.  Then Sunday is the day they’re buying everything else that they’ve been taking a look at.

That’s not exactly the way it worked for me.  I made a few sales on Sunday, but Saturday morning was the big one.  And on Saturday afternoon someone bought the whole series.  However, Sunday was the day when more people picked up the flyers and other things, and wanted to take it home to look at it.  So it’s a great networking day.

It’s also a good day to network with other vendors at the convention.  Since it’s the day the convention is wrapping up, they’re less busy.  I managed to talk with some people at the Nerdist, and they took a copy of one of the Relic Worlds books to consider it for a story or a review.  One of the people from Joss Whedon’s company came over and took a look at Relic Worlds.  He seemed to be considering something, but I don’t know what.

And I had a great personal moment as I reconnected with Amber Benson.  She had been the first person I cast in my project The American Game in 1996 when I was first trying to make it into a movie.  I brought her a copy of the book.  She was signing copies of her book, but I told her that this one was for her, and that… I got only part way through talking when she leaped from her chair and gave me a big hug with a huge smile.  She was super excited to see me, and I was excited to see her.  I gave her my card and said I’d like to reconnect, and she said she would.

At last, at the end, I had a lot of time to contemplate how the convention had gone, and what I would do differently.  I figured out a lot of what I have said in these past few posts, and in general about independent publishing.  I realized that the convention is not about selling, but about getting followers.  And you need to make that task as easy as possible.  You’re going to lose money doing a convention, but if you do it right, you’re going to build your numbers.

And when you combine this with online promotions, it will pay off.  In this case, I had a KDP free promotion going on during the same weekend, so one of the flyers I was giving away was a link to where one could download it for free.  I had also done social media marketing and advertisements regarding the free book promotion.  Next week, I’ll talk about that.

All in all, I would say that my experience at Wondercon overall was what I had expected, but not what I had hoped.  I had expected to grow awareness of the Relic Worlds brand, but I had hoped to have a few more sales.  Oh well.

But the bottom line is, if you do a convention to raise your numbers, and combine that with online social networking and promotions, as long as you’re doing a series in a niche market, you have a chance.

Running Two Books on Sale in Tandem on KDP Select

The first two Relic Worlds books went on sale today on Kindle, and they'll be on sale through the end of the week.  I made the first one free, and the second one on sale for 99 cents.  The idea is to entice readers with the first, and since the second is just a buck, hopefully the audience will just go ahead and buy it.

I'm going to monitor its progress and report how it goes, continuing to try to figure out how this self-promotion thing goes.

Here's how I prepared this time.

Two weeks before the sale, I applied for the big guys.  That's Bookbub, Ereader News Today, and Digital Book Today.  As usual, Bookbub and Ereader turned me down, but Digital Book took it.

One week before the sale, I went tot he paid sites that seemed to do pretty well before.  This includes Book Butterfly, Free Booksy, Book Sends, and Ebooks Habit.  I also posted it for free in Awesomegang, Indie Book of the Day, Ignite Your Book, and OHFB, and for $3 at Free Ebooks Daily.  In every case I chose one of teh books to post except for one of the sites, Ebooks Habit.  They were low price enough that I posted both.  The hope is that someone will see one, then the other, and realize they can get a couple books in the series for a deal.

Throughout the week before the sale I was very active in Facebook groups that I belong to which involve sci fi books and Kindle reads.  This was to sort of prime the pump, and for people not to think I'm just going to post my book and am not interested in what they had to say.  I didn't just post on these sites, I reacted to what other people said.  I made my presence known as much as I could.

The day it started, I registered for any site that only takes submissions on the day, such as Facebook groups that do free Kindle promotions.  Most importantly, though, I posted the announcement to Relic Worlds' Facebook page and I shared that with other groups.  The first step is very important; to post in my own page first and share it.  When I post in other groups, it links back to me.  But when I share from my page, it links back to the page, which is the series I want them to get into.

So that's where we are right now.  It's 4:30 and I'm at 635 free downloads of book 1, but 0 purchases of book 2.  Strangely, there have been a couple downloads of my other books, but that might be just coincidence.  I'mhoping the actual sales pick up.  I'll let you know as it continues.

For now, here are the links to the books on sale:

Relic Worlds, Book 1:
https://www.amazon.com/Relic-Worlds-Lancaster-Search-Promised-ebook/dp/B00JSW7EBY?ie=UTF8&keywords=Relic%20Worlds&qid=1465240389&ref_=sr_1_1&sr=8-1

Relic Worlds, Book 2:
http://www.amazon.com/Relic-Worlds-Lancaster-Secret-Padrone/dp/1530464692/ref=sr_1_2?ie=UTF8&qid=1465240389&sr=8-2&keywords=Relic+Worlds

My Wondercon Experience - Saturday

Saturday is always the biggest day at any of these conventions, so I pulled out all the stops.  I had two volunteers: Laura and Rachel, who took care of the booth.  I also had two models who I had hired to walk around the front area in costume.  I did this because I had noticed that tons of photographers take pictures of cosplayers who look great.  I wanted to take advantage of this, and am I ever glad I did.  The costumes cost a couple hundred dollars, and so did the models, but they really grabbed attention.  They had just arrived and I had just given them the flyers to give out when there a line of photographers formed.  Before I left, they were literally mobbed by photographers as though they were celebrities.  I had intended for them just to give out business cards and/or flyers to select photographers when they felt it would be beneficial, but they went above and beyond, giving out flyers every time, and sometimes to non-photographers.  They got really excited about the characters and posed in character.  And they even posed with the books.  They were phenomenal, and I realized I had gotten my money’s worth.

To be clear, I didn’t not make a profit off of them.  Laura and Rachel were selling books upstairs, (far more than I sold all day Friday,) but the sales didn’t come close to the $400 I put into the models and their costumes.  But that wasn’t the point of Saturday or the convention in general.  It was to get attention, and I definitely got it.  At one point I passed someone who was talking about our models when we weren’t anywhere around them.  At another time I saw someone in a different part of the convention who asked if I was the one with the volcano.  People were getting to know who we were, and they were beginning to learn the name Relic Worlds.

I had also signed up to put on a game in the gaming area during the day.  This one was actually in the convention center, so taking the miniatures was much easier.  This once again got a lot of attention as people saw me moving the volcano, and they got to see the whole, six foot diorama set up.  The best part was that there was a slow moving line right next to the gaming area, and people kept gawking at it.  The game itself only had a few kids, but a bunch of people took flyers because they wanted to learn more.

Part way during the day we started telling people that they could have a free drink if they signed up for the mailing list, which went over well.  We had twice as many people signed up than completed the treasure hunt, so the mailing list grew.  We also figured out how the booth itself should look.  (It helped to have a volunteer who was a designer.)  I learned that the best look for me was to have all the books and flyers on one side of the table, a diorama on the other side of the table, the horizontal banner at the front of the table, and the two vertical banners of the books in the back, with the name tag the convention provides hanging on the wall between them.

And prominently displayed all on its own either in the middle, or on the far side, is the all-important mailing list.

This setup was one of the most important things I learned that day.  I also learned that I need to have a separate person to run a game if I do that, (which is a good idea because it spreads out my exposure.)  It’s also a worthwhile expenditure to have cosplay models who catch a lot of attention at the front.  But it’s important to not just have them in the outfits of your story, but rather a mixture of something established, (one was in the Princess Leia slave outfit and the other was in steampunk.)

Next week I’ll conclude this story with Sunday at Wondercon.

My Wondercon Experience - Friday

I posted before about my experience at Wondercon.  I didn’t really say much about the specifics, or what I learned, so I’m going to tell about how things went over the next three posts.  I’m giving this one extra attention, because it was a huge event in my life.

It was important because this was the last chance I was going to give myself to make sure something happened in my profession of storytelling.  If this didn’t work, I was going to settle down into some other career, and accept that book publishing would just be a hobby.  I had promised my girlfriend Jamie that I would do this so we wouldn’t be constantly in poverty with me chasing my dream.

So the plan was to make the booth so flashy it looked like it was from one of the larger companies, not in the small press area.  I spent a couple thousand dollars on decorations, including several banners, greenery to wrap around the poles, a large diorama, and of course the books and book stands.  Basically, I didn’t want people to be able to miss it if they tried.

Thursday was setup day, and when I arrived, I was excited to see my booth was the first one you saw when you came in.  Then I realized that I was entering through the loading zone, which was at the very back of the convention hall.  However, the food court was directly in front of me, so that would be my strength.  People would see it when they were at lunch, so I used an idea my girlfriend gave me, give away free soda.  This would work splendidly as drinks at the convention cost $4.

Even though I had taken most of the supplies on Thursday, I still had a few to bring Friday, so I went a bit earlier than I had originally planned.  As it turned out, I should have gone even earlier.  By the time I got there, attendees were arriving, and it took me a while to get parked.  I took the remaining pieces upstairs and returned each time to my car.  The last big piece, the diorama of the volcano, (Jamie called it “Break-up mountain” because it almost cost me my relationship with her,) was supposed to go in three pieces.  However, time was short, so I picked up the whole thing and ran upstairs with it.  I had to run through the entire convention to get to my table, and it was so difficult I nearly had a heart attack.  Ironically, I passed the booth that I used to go to Wondercon with, the Greater Los Angeles Writers Society, but I wasn’t able to stop and say hello.  I was in a tremendous hurry.  When I set it down, I wondered if I had time to wipe my sweat off in the bathroom.  But just at that moment, the voice on the intercom announced that Wondercon was beginning.

I still had to put up the banner, which shouldn’t have been too much of a problem.  I had created a PVC pipe setup which I had practiced setting up at home and it worked fine.  But for some reason, now that I was trying to put it up at the convention, it kept falling over.  I got one end up, and the other end fell over.  It seemed as though the laws of physics had suddenly changed in the convention hall.  I was tremendously frustrated, especially since the crowds were coming in, and slowly they started making their way to the back where I was.  The other booths around me were all set up with the people at them ready and waiting.  They started taking customers, and there I was, a sweaty mess wrestling with PVC pipe that kept falling over.  I was in a near panic.  I had been preparing for this for a year, and now here I was and I couldn’t even get the sign up.

I at last had to scrap the idea and threw the pipes beneath the table.  I taped the banned to the front of the table, then went into the bathroom and changed my shirt.  (Luckily I had more Relic Worlds shirts with me that were supposed to be giveaways.)  I returned to the table, and began.

Throughout the day I set up bits and pieces, placing up one of the vertical banners of the first book hanging from a C stand I owned.  Ultimately, it didn’t look too bad, all things considered.  The convention had provided a sign for the back wall that said Relic Worlds, so I didn’t really even need the long banner.  In fact, when I got the second vertical banner of the second book up the next day, it turned out that horizontal banner in the back would have made things too busy.

As for the day itself, there were a lot of people who came by perusing, but not too many ready to buy.  The hope was that they would be looking now to buy later in the convention.  I had a lot of flyers out, one of which was a treasure hunt that led attendees to other booths.  When they returned, they would get entered into a drawing for free stuff, including a trip to Disneyland.  But to get their prize, they would need to give me their email address, which would go onto an email list.

One thing I learned from this element is the importance of the email list, and how I had shot myself in the foot by making people have to jump through hoops to get to that point.  I met other independent publishers at the event, and all of them told me how important it was that they build that email list to build their fan base, but very few were coming back to give me their email address because they didn’t finish the treasure hunt.  I would have to change strategies.

The biggest trouble that happened all day was I hadn’t heard from one of the models who was supposed to help out on Saturday.  She was coming back from Egypt and had gotten stuck in Germany.  I needed a new one fast, and she was trying to help get a replacement from Germany.  I was trying to text and make calls while also talk with customers.  At last the one that was still coming the next day said she had a friend she could bring, so it was arranged after about three hours of stress.

But that would be the next day.  In the evening I was supposed to put on the Relic Worlds miniatures game.  I was exhausted by the end, but it had to happen.  The worst part was, it was supposed to start at 7, and the convention hall didn’t end until 7.  So I had to leave a little early to get set up.  I took a couple things with me since I didn’t know how far it was.  And boy, was it far.  First I had to go all the way across the convention hall, then I had to go across the rest of the convention center.  After that was a gap before I got to Staples Center, which I had to go across.  A basketball game was about to start, one of Kobe Bryant’s last, so there were crowds to go through.  Then I had to go a block, go into the Marriott, go through the lobby, go up a couple escalators, walk across to the opposite side of the hotel, then across a walkway, then up another flight, then to the opposite side of the next building to reach the gaming area.  My miniatures game had a huge number of pieces, and this would have taken all night to get set up.  So I just returned to the convention center, grabbed the small board game, and went back.  (Someone bought a book during the short time I was back at the booth, one of the only copies I sold all weekend.)  I returned to the gaming area and found a friend.  We set up the game to show it off, and to provide a little more advertising for Relic Worlds, but we never got around to playing.  I was too exhausted.

So that was Friday.  My take away from that is that Friday is the day to present yourself, and to not expect any sales.  It’s the primer for the convention, and for your potential audience.  It’s important to have an easy and attractive way to get people to join your mailing list.  It’s also a good idea to have a great looking booth with something that catches everyone’s eyes, (Breakup Mountain was a big hit, and it actually helped that I carried it through at a time everyone saw it.)  And it’s good to have a gimmick.  The treasure hunt was great in this regard, but I needed to not have it tied to the email list.  Next time it will be just you sign your name and you draw from a treasure chest.

Next week I’ll tell about Saturday, the biggest day of the convention.